I’ve been a core contributor to the annual Tech Trends Report for the past few years—a large-scale, cross-functional project involving over 100 collaborators. My role has spanned both strategy and design: I led the development of the content strategy, conducted in-depth research and interviews, and helped craft compelling, data-driven insights. As part of the design team, I also collaborated on the visual direction and layout, ensuring the report delivered a seamless blend of substance and style. I also created promotional assets for social media, helping to extend the report’s reach and drive engagement across digital platforms.