Ale Rodriguez - Art & Design




MUTANT MIND | SELF INITIATED PROJECT


BRANDING

PACKAGING


Ps

Ai


2022

WHAT

One in five people face mental health challenges each year, reminding us that there’s no health without mental health. Yet, many still struggle to access the support they need. The pandemic highlighted the urgent need to prioritize mental well-being, and while we talk about "getting back to normal," countless individuals are still coping with emotional fatigue.


Let's acknowledge the pressing need to shatter stigma and open up the conversation around mental health.



HOW

Mutant Mind is a project that aims to bring down stereotypes and taboos around mental health. More and more the notion of normality blurs to give way to more complex definitions of humans. This is a project that creates awareness and encourages people to feel they no longer have to be normal. They can just be mutants.



The process


"M"for Mutant. A logo where I sought to reflect the irreverence, vibrance and boldness of the brand.

Visual identity

Symbols With a Purpose


Products based on our sensorial experience

The products inside the Mental Health First Aid kit are based on our five senses. Each product is associated to a specific symbol and word.

The Packaging

Mutant Merchandise