ECLECTIC | SELF INITIATED PROJECT

BRANDING

ILLUSTRATION

PACKAGING

Ai

Ps

Id

2022

WHAT

Granville Island Brewing aims to rekindle the joy of socializing with the launch of its latest summer beer edition. As the city recovers from the pandemic, the brewery seeks to design a vibrant and playful label that captures the essence of summer, offering a fresh and unique appeal.

HOW

Eclectic is a beer inspired by the vibrant colors, diverse faces, and rich cultures of Vancouver. It embodies the unique qualities that distinguish us, as well as the common threads that unite us. The geometric shapes and wavy lines in its design evoke the essence of Vancouver, a city celebrated for its harmonious blend of urban life and coastal beauty.